Our story

A family business, since 1992.

Over thirty-five years of photographing little ones with care, run by the same family that started it, just outside Stoke-on-Trent.

The family and photography team behind Paolo Loraso Photography, in the garden
1992Family-run since
35+Years behind the camera
200+Nurseries each year
250,000+Children photographed

We’re a family that has spent over thirty-five years photographing other people’s children, and loved nearly every minute.

Paolo Loraso opened the family’s first studio in Stoke-on-Trent in 1992, and with over 35 years behind the camera, he and his wife Donna still run the business today. Our photographers visit over 200 nurseries a year across the Midlands and Northwest, well over 250,000 children to date.

Paolo oversees our own in-house print lab and is our product photography specialist, while a small, friendly team of Enhanced DBS-checked photographers heads out with our handmade seasonal sets. Everything happens under one roof, from the shoot to the print, so the quality stays consistent and the keepsakes are made to last.

Paolo & the Loraso family Stoke-on-Trent
Outdoor shot of studio barn doors building
01

Meet the team.

Paolo

Paolo

Co-owner

Donna

Donna

Co-owner

Chelsea

Chelsea

Office Manager

Olivia

Olivia

Early Years Photographer

Dawn

Dawn

Early Years Photographer

02

What we do.

i.

Nursery & preschool photography

Warm, natural portraits of little ones at over 200 settings a year, with a set fee that earns your nursery money on every child.

For nurseries →

ii.

Product & packshot photography

From our Barlaston studio, crisp product and packshot images for businesses large and small, the same care, simply pointed at a different subject.

Product photography →

03

What matters to us.

i.

Warmth & patience

We work at the child’s pace, never rushing a smile. Calm, kind and gentle, that’s how the best pictures happen.

ii.

In-house craft

Our own print lab and framing mean we control quality from the first frame to the finished print on your wall.

iii.

Safe hands

Every photographer is trained in-house, holds a current Enhanced DBS check, and we’re fully insured.

Stoke-on-Trent · Midlands & Northwest

Thirty-five years of little moments.

For nurseriesProduct photographyGet in touch